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Alluring Arctic Sailing Net Worth
Juho, a Finnish filmmaker turned Arctic sailor, and Sohvi, a scientist-researcher turned co-adventurer, started recognising their passions and then started depending on YouTube as a platform to share their adventures with the viewers.
Since 2018, the pair has embarked on groundbreaking voyages aboard Arctic-ready boats. Over the years, they started developing scientific partnerships and have been continuing to develop a devoted audience with raw storytelling.
According to the 2025 estimates, Alluring Arctic Sailing Net Worth is $900K. Explore the most updated information regarding their earnings, lifestyle and other details.
| Real names | Juho Karhu; Sohvi |
| Net Worth | $900K |
| Birthday | Juho – 1991; Sohvi – 1997 |
| Birthplace | Juho – Finland; Sohvi – Finland |
| Age | Juho – 34; Sohvi – 28 |
| Height | Juho – 5ft 9in; Sohvi – 5ft 3in |
| Weight | Juho – 82kg; Sohvi – 61kg |
| Nationality | Finnish |
| Profession | YouTuber and sailor |
Refined Overview of Alluring Arctic Sailing (Juho & Sohvi) Estimated Earnings
Alluring Arctic Sailing monthly earnings, as per our findings, are around $15K to $20K. Yearly earnings are around $180K to $240K.
| Key Income Sources Based on Current Estimates | Earnings Generated |
| YouTube (Alluring Arctic Sailing) | $8K – $10K per month |
| Instagram (alluringarctic) | $500 – $1.5K per sponsored post |
| Sponsorship deals, Brand collaborations, Brand Partnerships, Endorsements, Merchandise Sales (alluringarctic.com) | $1K – $3K per month |
| Patreon subscriptions (patreon.com/alluringarctic) | $300 – $500 per month |
Assets & Lifestyle
S/V Arktika is a 7-ft aluminum-hulled Garcia Nouanni that the pair purchased in 2022 for about $57 000. Also, they extensively refitted over several months. The sailing vessel underwent a 2–5-month restoration focused on Arctic-ready upgrades, including electronics, repainting, insulation, and heating systems.
Previously, Juho & Sohvi owned the Beneteau Idylle 11.50 “s/y Sylvia”; and in this regard, Juho originally invested $75 000 into restoring it. Based on shared ownership, they sold it in 2021.
Also, regarding their real estate properties, it’s known that they own family houses in Finland.
Alluring Arctic Sailing, by Finns Juho Karhu and partner Sohvi, has attracted a loyal following and a solid financial presence as people appreciate their Arctic-focused sailing content.
Family, Crew, and Relationship Status
Juho Karhu and Sohvi are a Finnish couple sailing and living together full-time aboard their vessel, s/v Lumi.
The pair has been in a long-term, committed relationship.
Regarding the crew, it can be said that Juho is the main skipper and videographer who oversees navigation, takes care of boat maintenance, and produces their YouTube content, while Sohvi is the co-skipper, researcher, and public face who works as a postdoctoral researcher at the Arctic Centre, University of Lapland.
Juuso & Kuutti are friends and occasional crew members assisting during challenging passages.
Also, they feature Nova, their Arctic dog.
Summary
Alluring Arctic Sailing has established itself as a platform that’s more than a sailing channel. Juho and Sohvi have been continuing to create narratives that resonate globally. They’re looking forward to new icebound expeditions and research collaborations, that’s beyond documenting the Arctic. Stay tuned for more updated information regarding their financial standing.
Their story is a powerful example of how passion, expertise, and purpose can intersect, taking audiences beyond entertainment and into deeper realms of exploration and conservation.
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