Danish-born content creator Sissel AB is known for her beauty, lifestyle, and personal vlogs, currently residing in Seoul, South Korea.
Sissel AB launched her YouTube channel “SISSEL” on November 9, 2014, focusing on themed lookbooks, skincare routines, K‑pop‑inspired makeup tutorials, and daily life in Korea.
The Danish YouTuber based in South Korea has been continuing to witness a solidified presence in the beauty/vlog space with her work. Also, what made her famous is having documented her experiences during pregnancy and life in Korea.
Estimated Sissel Net Worth in 2026 is $350K. This article will break down information concerning her earnings, income streams, and related financial aspects.
Table of Contents
Background
- Real Name: Sissel Boe
- Net Worth: $350K
- Birthday: September 12, 1998
- Birthplace: Denmark
- Age: 27
- Nationality / Heritage: Danish
- Occupation: Influencer, Model, YouTuber
Financial Highlights
South Korea–based lifestyle content creator Sissel is more focused on sustainable beauty, favoring minimalist, clean, and vegan skincare. What influenced her was her Scandinavian upbringing and life in Korea.
Considering the different revenue-generating means, it can be said that Sissel monthly earnings are $10K to $15K. Yearly earnings are $120K to $180K. The income generating streams and the earnings generated are as follows:
| Income Generation Streams | Earnings Breakdown |
| YouTube (including ads) | $5K to $8K a month |
| TikTok | $1K to $2K a month |
| $500 to $1.5K per sponsored post | |
| Coaching & Mentoring sisselboe.com | $1K to $2.5K a month |
| Brand Sponsorships, Collaborations, Brand Deals, Sponsorships, Merchandise and Affiliate Sales (beautyofjoseon.com, zeiuss.com), Books – goodreads.com | $2K to $3K a month |
Sissel mainly promotes sustainable fashion items like capsule wardrobe essentials, ethical clothing, and thrift or second-hand fashion, eco-friendly lifestyle goods, minimalist homeware, books and journals.
Also, she lists in her videos the equipment she uses like Main Camera Canon EOS 700D, Lens Sigma 18-35mm F1.8, Mic Røde VideoMic Pro, Vlogging Camera Canon M50 and Editing Software Adobe Premiere Pro CC 2018.
Personal Life
Danish beauty guru Sissel AB was born and raised in Denmark. Based in Seoul, South Korea, Sissel AB started when she was just 19.
Her significant other is known as Jakethesaturnian. She got married to her boyfriend, now husband, Jake, in South Korea. The pair had their first child in 2024. On November 11, 2024, they welcomed their son Noa.
Conclusion
Lifestyle and beauty YouTuber Sissel AB has been continuing with sharing her daily life and content, including K-pop inspired makeup tutorials, themed lookbooks, and personal vlogs, drawing the attention of numerous viewers.
