LA-based Lifestyle, Decluttering, and Simple living YouTuber The Carla Project posts content that is all about the value of decluttering, organizing, and minimalist style, and the key focus areas are home and wardrobe.
Carla lives in a 600 sq. ft apartment at the base of the Hollywood Hills in Los Angeles. There, she owns a dog, Samson, an Aussie Cattle mix. Carla frequently describes how her small but evolving space serves as the setting for her organizing and lifestyle content.
According to the updated information in 2025, The Carla Project Net Worth is $340K. This article will break down details about Carla’s income sources stating her earnings and related information.
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Overview of The Carla Project’s Estimated Earnings
The Carla Project monthly earnings are around $12K to $18K. Yearly earnings are around $144K to $216K.
Besides YouTube, The Carla Project depends on several additional revenue streams. Here’s the list of the sources extending her Net Worth beyond $340K.
| Income Streams | Estimated Earnings |
| YouTube (including ads) | $8K to $15K a month |
| $500 to $1.5K a month | |
| thecarlaproject.com | $1K to $3K a month |
| Digital Products and Resources, Amazon Storefront, Brand Ambassadorships, Social Media Promotions, Reviews, Contests/Giveaways, Product Sales, Brand Partnerships | $2K to $5K a month |
A Distinct Approach to Life
Carla’s content is focused on elements like organizing, capsule wardrobes, wellness, and lifestyle improvement. Also, she keeps sharing her personal journey through body transformation, healing from chronic pain, and weight loss of approximately 40 pounds.
Carla Holden founded The Carla Project in fall 2020 to serve as a creative outlet during the pandemic, starting with a focus on decluttering and personal growth in life.
Later, she considered launching a YouTube channel to document her home makeovers, organizational projects, and personal development, posting videos weekly while offering a 23-page Declutter Workbook to her audience.
Conclusion
Carla Holden has been continuing to draw the attention of viewers with her content that highlights the value of decluttering, health, and self-improvement. Stay tuned for more updated information concerning her financial wellbeing.
