Sergio Mejia, known online as UDY, started his channel with a passion for storytelling and social observation. The rise to fame was through his Loyalty Test series with viral videos designed to test the faithfulness of partners in real-life situations.
The concept sparked debates but also drew millions of views, establishing UDY as a unique voice in social experiment-style content. Sergio Mejia presented to the masses his ability to blend entertainment with emotional realism, which helped him stand out among traditional prank creators.
Theestimated UDY net worth in 2026 is around $1.8 million. This article explores the content creator’s consistent streams of income and influence as the owner of one of the most talked-about loyalty test channels.
Table of Contents
Bio Overview
- Real name: Sergio Daniel Mejia DeLaCruz
- Birthday: January 18, 1995
- Birthplace: United States
- Age: 31 years old
- Nationality: American
- Ethnicity: Mixed-American
- Occupation: YouTuber, filmmaker, and social experiment content creator
Income Streams and Earnings Breakdown
UDY earns primarily from YouTube monetization, brand partnerships, and merchandise, with additional revenue from social media sponsorships and collaborations.
However, the majority of the income is from YouTube only and other ventures that he doesn’t talk about publicly, but not social media as he is not very active on most of the social media platforms.
Considering the varied sources, it can be said that the UDY monthly earnings are around $13K to $18K, generating yearly earnings of $156K to $216K. Here, we will break down the different income-generating streams, in addition to listing the earnings generated from each of the streams:
| Income Sources | Estimated Earnings |
| YouTube – UDY, UDY Top Videos, UDY Test My Partner | $10K – $14K per month |
| TikTok | $700 – $1.5K per month |
| Merchandise Sales (UDY Brand) | $1K – $2K per month |
| Sponsored Content, Affiliate sales, Brand Collaborations & Promotions | $2K – $4K per month |
Assets
UDY maintains a low-key lifestyle and lives in California. His expenses include studio setup, filming logistics, and travel for on-location shoots.
He owns a Tesla Model 3.
UDY loyalty test cast
The show features scenarios in which a partner’s loyalty is tested by introducing a decoy and seeing how the other person reacts.
The cast isn’t fixed in the traditional sense; rather, the episodes involve individuals (couples) from real or semi-real relationships, plus decoys and staging.
There has been discussion and scepticism about how real vs. staged the content is. Also, viewers are curious about the UDY cast, Violet. Regarding what’s known is Violet appears as a decoy or actor in episodes of the “Loyalty Test” series on UDY.
Violet (Vylette Stavros), using the handle @vy1ette on Instagram, has drawn much attention. But all it seems is that the episodes involve “cheaters, liars, and scammers we catch and expose!” which gives context to Violet’s role, likely as a decoy/actress rather than a genuine participant whose relationship is being tested. It’s likely that Violet is engaged in a content-production role rather than being a subject of the “test”.
Also, Time is Monèt™ (madelinemonet) and Antonio Ramsey (iamantonioramsey) are often spotted in some of the videos.
Personal Life
UDY has not publicly confirmed any romantic relationship, but Fans often speculate about his connection to Leslie Marie (lesliemariemoreno) – the latter has frequently mentioned him as her best friend.
Final Note
UDY is known in the digital world for both creativity and controversy. Given his strong presence on YouTube and engagement in brand deals and merchandising, UDY has established a solid foundation of earnings, indicating that his financial profile is likely to grow steadily.
