Chicago-born interior stylist, content creator, and founder of the lifestyle brand WAS, Paige Wassel, is well known for the editorial shoots for publications like Architectural Digest and brands like Crate & Barrel and CB2.
Paige gathered the courage to launch her YouTube channel in early 2020 while renovating a small Chicago condo she purchased in 2019.
Estimated Paige Wassel Net Worth in 2025 is $3.5 million. Here we will share the detailed information concerning her income streams, earnings, and other aspects.
Table of Contents
Bio Details
- Real name: Paige Wassel
- Net Worth: $3.5 million
- Birthday: June 17, 1992
- Birthplace: Geneva, Illinois
- Age: 33 years
- Nationality: American
- Occupation: interior stylist, content creator, and founder of the lifestyle brand WAS
- Website: paigewassel.com
Income Sources and Estimated Earnings
Paige Wassel monthly earnings are in the range of $20K to $30K and annual revenue is approximately $240K to $360K.
Though YouTube serves as Paige Wassel’s primary income source, she depends on several other sources that generate her a great revenue.
The sources and the amount generated from them are as follows:
| Income Sources | Estimated Earnings |
| Occupation as an Architectural and Interior Designer (including Freelance prop styling and consulting) | $70K to $200K per year |
| YouTube | $7K to $15K a month |
| $500 to $1.5K per sponsored post | |
| TikTok | $700 to $2K a month |
| Brand Products, Sponsorships and brand collaborations | $5K to $7K a month |
Paige Wassel is featured in outlets like Architectural Digest and worked as a guest curator for Tappan Collective, all of which mark her credentials in interior design.
Paige Wassel operates a weekly design newsletter, “WAS,” that supposedly brings in affiliate links or paid content.
In 2024, Paige Wassel announced an interior design firm, WAS Studios, and opened a storefront in Echo Park modeled around design-driven retail.
Career Trajectory
Paige launched her own product line, and the start of it was with branded wine glasses in collaboration with an artist, but later she expanded into pillows and home decor merchandise sold online and wholesale.
Paige Wassel’s early life in the Midwest marked her focus on studying public relations, but later it shifted dramatically after being laid off from PR work, and that’s when she started being more focused on styling and eventually interior content creation.
As her audience grew, Paige Wassel launched WAS, a home-goods line starting with a collaborative wine glass release and evolving into pillows and curated decor products.
Personal assets
Paige Wassel purchased a 1-bedroom condo at 716 N. Throop Street, Unit 1R in Chicago’s West Town neighborhood in May 2019, and the price that was set for the property was $170,000. Later, it got listed as owned again in September 2021 with a sale price of $215,000.
Paige renovated the approximately 700 sq. ft unit herself on a tight budget.
Wassel has since relocated to Los Angeles, and there she rents an apartment while occasionally renting out her Chicago condo.
Conclusion
Paige evolved from a freelance prop stylist for Architectural Digest and Crate & Barrel into a multifaceted creative entrepreneur. What helped her shine in the field are the elements like her YouTube channel, WAS brand, and weekly newsletter. Stay tuned with us to keep receiving more information concerning her financial status.
