Tito Double P is a Mexican singer, songwriter, and emerging artist in the regional Mexican music scene, best known for his work in corridos tumbados and his close musical association with artists like Peso Pluma.
He has gained recognition for his songwriting contributions and collaborations that have helped shape the modern wave of regional Mexican music.
Over time, Tito Double P has transitioned from behind-the-scenes songwriting to establishing himself as a performing artist with a growing fanbase.
As of 2026, Tito Double P net worth is estimated to be around $6 million – $8 million. His music, often centered around lifestyle, ambition, and contemporary corrido culture, continues to generate millions of streams across platforms.
This piece explores how he builds and earns his income.
Table of Contents
Quick Overview
- Real Name: Roberto Laija
- Birthday: August 18, 1997
- Birthplace: Culiacán, Sinaloa, Mexico
- Age: 28 years
- Height: 5 feet 7 inches (170 cm)
- Nationality: Mexican
- Ethnicity: Mexican
- Occupation: Singer, songwriter
How His Earnings Are Structured
Tito Double P generates most of his income through music streaming, songwriting credits, and live performances. As both a songwriter and performer, he benefits from royalties as well as stage appearances.
His growing recognition has also opened up opportunities in brand collaborations and digital promotions. His standard performance fee of around 1.5 million pesos, which can reach 2.5 million for private events.
Estimated Monthly Income is $56K – $94K, and Annual Income is $672K – $1.12M.
Below is a detailed breakdown of his income streams:
| Income Streams | Estimated Earnings |
| Music Streaming (Spotify, Apple Music, YouTube Music, Tidal, Amazon Music, iHeart, Deezer) | $14K – $20K per month |
| Songwriting Royalties | $7K – $16K per month |
| Concerts & Live Performances | $70K – $130K per year |
| YouTube (including ads) | $26K – $36K per month |
| TikTok (including promotions) | $5K – $8K per month |
| Brand Deals & Sponsorships | $50K – $80K per year |
| Merchandise Sales – titomerch.com, titodoublep.com | $6K – $13K per month |
Official Website and Fan Hub
Tito Double P’s official platform, titomerch.com, highlights his latest releases, streaming links, and featured tracks in addition to selling branded apparel and accessories tied to his identity and music.
The site updates on upcoming concerts, tour dates, and live appearances, helping fans stay connected to his performances. BTS (behind-the-scenes) offers exclusive content.
Also, there are updates, exclusive drops, and direct engagement, turning casual listeners into dedicated supporters.
Luxury Lifestyle, Assets including Car Collection
Tito Double P car collection includes Lamborghini Convertible valued at approximately 6 million pesos, Mercedes-Benz AMG valued at around 3 million pesos, Dodge Charger Hellcat worth 2 million pesos and a Ram 1500 TRX valued at approximately 1.8 million pesos.
Tito Double P jewelry collection includes various chains valued at hundreds of thousands of pesos each. This includes a standout custom piece valued at 1.5 million pesos and a luxury watch worth $25,000. The total estimated value of his jewelry and watches exceeds 2 million pesos.
He owns a special, personalized instrument valued at approximately $5,000. More than just an instrument, the video notes this piece symbolizes his musical journey from his early days of writing in his room to performing on large stages.
His style features clothing and accessories from exclusive luxury brands such as Fendi, Louis Vuitton, Christian Dior, and Gucci. The video notes that his outfits often feature items ranging from 20,000 to 40,000 pesos, limited edition sneakers worth up to 50,000 pesos, and formal attire for special events costing around 60,000 pesos.
Other aspects of his luxury lifestyle includes staying at high-end resorts in Cancún and Los Cabos (up to 30,000 pesos per night) and flying via private jet to Miami for stays in hotels where suites can cost 50,000 pesos a night.
From Songwriter to Rising Artist
Tito Double P initially gained recognition as a songwriter, contributing to tracks within the regional Mexican and corridos tumbados scene. His collaborations with major artists, particularly Peso Pluma, helped him build credibility and visibility in the industry.
Over time, Tito transitioned into releasing his own music, leveraging his songwriting experience to craft songs that resonated with audiences even via YouTube and other streaming platforms. His consistent involvement in successful projects has helped him establish a strong foothold in the genre.
Check out Peso Pluma Net Worth, one of Tito’s cousins who has earned immense recognition in the field of corridos music.
Personal Life
Tito Double P was born and raised in Culiacán, Sinaloa, a region known for its deep influence on regional Mexican music.
He is famously close with his cousin, the superstar Peso Pluma.
In mid-2025, rumors surfaced that Tito Double P might be dating Mexican influencer Maya Nazor after they were seen together in matching gym outfits in various social media posts. Neither has officially confirmed a romantic relationship.
Final Thoughts
Tito Double’s wealth reflects his steady rise in the regional Mexican music industry, supported by streaming success, songwriting royalties, and collaborations. With his continued growth as both a writer and performer, along with increasing brand opportunities, he is well-positioned to expand both his influence and financial success in the coming years.
