Cole and Savannah LaBrant run the LaBrant Fam as an American family YouTube channel known for their wholesome, family-friendly vlogs, pranks, and lifestyle content.
Cole’s Vine stardom evolved into a full-scale family brand after he met Savannah, a social-media influencer and mother to Everleigh. Together, they built one of YouTube’s most popular family channels, showcasing their daily lives with their children, Everleigh, Posie, Zealand, Sunday, and Beckham.
The LaBrant Fam net worth in 2026 is estimated to be more than $10 million. Cole and Savannah LaBrant built one of YouTube’s biggest family brands through vlogs, social media, sponsorships, books, merchandise, and brand partnerships. Although they upload less frequently on YouTube today, they continue earning through TikTok, Facebook, Instagram, and commercial collaborations.
The LaBrant Fam generates income through multiple channels, including YouTube ad revenue, social-media sponsorships, brand deals, merchandise, and several other streams.
This article explores how Cole LaBrant, Savannah LaBrant, and their children transformed family vlogging, brand collaborations, and social-media reach into a successful digital enterprise.
Table of Contents
Bio Details
- Real names: Parents: Cole LaBrant & Savannah Rose LaBrant; Children: Everleigh, Posie, Zealand, Sunday, Beckham
- Birthdays: Parents: Cole – August 21, 1996; Savannah – March 2, 1993, Children: Posie Rayne LaBrant – December 28, 2018, Zealand Cole LaBrant- July 29, 2020, Sunday Savannah LaBrant – June 7, 2022, Beckham LaBrant – 2024
- Ages: Parents: Cole – 29; Savannah – 32, Children: Posie Rayne LaBrant – 7, Zealand Cole LaBrant – 5, Sunday Savannah LaBrant – 3, Beckham LaBrant – 2
- Birthplaces: Cole – Troy, Alabama; Savannah – Orange County, California
- Heights: Cole LaBrant: 6 feet 1 inches (185–186 cm), Savannah (Sav) LaBrant: 5 feet 4 inches (162.5 cm), Everleigh Rose: 4 feet 7 inches (140 cm), Posie Rayne LaBrant: 4 feet 2 inches (127 cm), Zealand Cole LaBrant: 3 feet 1 inches (94 cm), Sunday LaBrant: 2 feet 2 inches (66 cm)
- Nationality: American
- Occupation: YouTubers, family vloggers, social media influencers
Earnings Overview: Diverse Income Streams
The LaBrant Fam Monthly Earnings are around $25K to $35K, generating Yearly Earnings of around $300K to $420K.
Although YouTube once generated a significant portion of their income, uploads have slowed considerably. Today, sponsored campaigns, Facebook monetization, TikTok partnerships, merchandise, and other commercial ventures likely contribute a larger share of their annual earnings. The income-generating streams are as follows:
| Income Source | Estimated Earnings |
| YouTube – The LaBrant Fam, Cole And EV, Everleigh, Cole And EV Top Videos | $5K to $10K a month |
| Instagram (including 3 accounts) | $2K to $5K a month |
| TikTok (including 2 accounts) | $10K to $15K a month |
| Facebook – The LaBrant Family | $4K to $8K a month |
| Product Sales, Sponsored Posts, Brand Partnerships & Licensing | $12K to $20K a month |
How We Estimated The LaBrant Fam Net Worth
The estimate is based on publicly available information, including social media performance, YouTube advertising revenue, sponsorship activity, merchandise, business ventures, book sales, and publicly reported real estate holdings. Actual earnings may vary because private financial information is not disclosed.
The Evergreen Power of Family Vlogging
Although The LaBrant Fam posts fewer uploads than before, their older videos still earn steady revenue as evergreen family content. This strategy thrives on multiple monetized channels that capture long watch time from binge-watching viewers.
Ultimately, YouTube’s algorithm rewards channels with a deep library of related videos, allowing their massive catalog to generate compounding value over time.
Although YouTube uploads have become less frequent, Cole and Savannah remain highly active across TikTok, Instagram, and Facebook. Their combined audience reaches millions of followers, making sponsored posts and branded campaigns an important source of recurring income.
Business Ventures & Commercial Collaborations
LaBrant Fam T-shirts, hoodies, stickers, mugs, and posters bearing their name are available in various online stores. Moreover, co-star Savannah LaBrant’s curated collection of fashion and lifestyle items is available via her “Sav Labrant Shop,” which features apparel and accessories endorsed for her audience.
They’ve also published a book, *Cole & Sav: Our Surprising Love Story*.
The LaBrant Fam frequently partners with major consumer brands for lifestyle, household, children, and faith-driven campaigns.
Some of their collaborations have included partnering with names like Walmart, HelloFresh, Lulus, Secret Deodorant, Strider Bikes, and others.
Lifestyle & Assets
The LaBrant Family owns a large real estate asset, a mansion formerly listed at US $5.4 million.
They own a home, media production setup, and strong social-media infrastructure.
Their Tennessee mansion, which drew media attention when listed in 2024, serves as a residence and a filming location for their content.
Why Is The LaBrant Fam So Popular?
The LaBrant Fam built their massive audience by leveraging a blend of early internet fame, wholesome branding, and relatable lifestyle content.
Cole and Sav initially captured public attention through their Vine beginnings and Everleigh’s popularity as a viral toddler dancer, which gave them an established fanbase when transitioning to YouTube.
They capitalized on this momentum by delivering highly engaging family-friendly videos and high-stakes challenges, while also anchoring their brand around a deeply loyal faith-based audience.
Their early commitment to content consistency allowed them to cultivate a massive, highly invested community that feels intimately connected to their daily family milestones.
Personal Life Highlights
Cole and Savannah LaBrant married in 2017 and have built both a family and a brand together. They regularly feature their children in videos and social-media posts, and have been open about homeschooling, lifestyle choices, and family values.
Biggest Controversies
Despite their massive success, The LaBrant Fam has faced ongoing public scrutiny, frequently placing them at the center of broader family vlogging debates.
Much of the backlash stems from criticism of child privacy, with critics arguing that filming intimate childhood moments online crosses ethical boundaries.
Additionally, the channel sparked intense internet-wide division following a controversial documentary backlash centered around sensitive medical and social topics. By maintaining a highly public lifestyle, the family continues to navigate the complex line between online entertainment and the modern ethical standards surrounding digital parenting.
FAQs
They generate income primarily through YouTube AdSense, sponsored content, and merchandise. By documenting their family life, routines, and milestones, they monetize a massive combined following across The LaBrant Fam YouTube Channel and their personal social media accounts.
Yes, they continue to upload, although their video frequency has shifted to more occasional, long-form special episodes and holiday vlogs. They are still active online, maintaining a presence with their massive audience.
Over the years, they have partnered with major consumer and lifestyle brands, including well-known companies like Subway, Amazon, and Warner Bros., among various other sponsored corporate campaigns.
Closing Thoughts
Although the pace of YouTube uploads has slowed, The LaBrant Fam continues to benefit from years of audience growth and diversified income sources. With millions of followers across multiple platforms, established brand partnerships, and several business ventures, the family remains among the most recognizable names in family-focused digital entertainment.
