Cole and Savannah LaBrant run the LaBrant Fam as an American family YouTube channel known for their wholesome, family-friendly vlogs, pranks, and lifestyle content.
Cole’s Vine stardom evolved into a full-scale family brand after he met Savannah, a social-media influencer and mother to Everleigh. Together, they built one of YouTube’s most popular family channels, showcasing their daily lives with their children, Everleigh, Posie, Zealand, Sunday, and Beckham.
The LaBrant Fam net worth in 2026 is estimated to be more than $10 million. Though as a family they have multiple YouTube channels, yet the point to be noted here is that they aren’t very active on YouTube lately. They stay moderately to highly active just on TikTok and Facebook.
The LaBrant Fam generates income through multiple channels, including YouTube ad revenue, social-media sponsorships, brand deals, merchandise, and several other streams.
This article explores how Cole LaBrant, Savannah LaBrant, and their children transformed family vlogging, brand collaborations, and social-media reach into a successful digital enterprise.
Table of Contents
Bio Details
- Real names: Parents: Cole LaBrant & Savannah Rose LaBrant; Children: Everleigh, Posie, Zealand, Sunday, Beckham
- Birthdays: Parents: Cole – August 21, 1996; Savannah – March 2, 1993, Children: Posie Rayne LaBrant – December 28, 2018, Zealand Cole LaBrant- July 29, 2020, Sunday Savannah LaBrant – June 7, 2022, Beckham LaBrant – 2024
- Ages: Parents: Cole – 29; Savannah – 32, Children: Posie Rayne LaBrant – 7, Zealand Cole LaBrant – 5, Sunday Savannah LaBrant – 3, Beckham LaBrant – 2
- Birthplaces: Cole – Troy, Alabama; Savannah – Orange County, California
- Heights: Cole LaBrant: 6 feet 1 inches (185–186 cm), Savannah (Sav) LaBrant: 5 feet 4 inches (162.5 cm), Everleigh Rose: 4 feet 7 inches (140 cm), Posie Rayne LaBrant: 4 feet 2 inches (127 cm), Zealand Cole LaBrant: 3 feet 1 inches (94 cm), Sunday LaBrant: 2 feet 2 inches (66 cm)
- Nationality: American
- Occupation: YouTubers, family vloggers, social media influencers
Earnings Overview: Diverse Income Streams
The LaBrant Fam Monthly Earnings are around $25K to $35K, generating Yearly Earnings of around $300K to $420K.
Aside from their main YouTube channel, the family engages in merchandise drops, branded lifestyle content, and collaborations with major consumer brands. The income-generating streams are as follows:
| Income Source | Estimated Earnings |
| YouTube – The LaBrant Fam, Cole And EV, Everleigh, Cole And EV Top Videos | $5K to $10K a month |
| Instagram (including 3 accounts) | $2K to $5K a month |
| TikTok (including 2 accounts) | $10K to $15K a month |
| Facebook – The LaBrant Family | $4K to $8K a month |
| Product Sales, Sponsored Posts, Brand Partnerships & Licensing | $12K to $20K a month |
Business Ventures & Commercial Collaborations
LaBrant Fam T-shirts, hoodies, stickers, mugs, and posters bearing their name are available in various online stores. Moreover, co-star Savannah LaBrant’s curated collection of fashion and lifestyle items is available via her “Sav Labrant Shop,” which features apparel and accessories endorsed for her audience.
They’ve also published a book, *Cole & Sav: Our Surprising Love Story*.
The LaBrant Fam frequently partners with major consumer brands for lifestyle, household, children, and faith-driven campaigns.
Some of their collaborations have included partnering with names like Walmart, HelloFresh, Lulus, Secret Deodorant, Strider Bikes, and others.
Lifestyle & Assets
The LaBrant Family owns a large real estate asset, a mansion formerly listed at US $5.4 million.
They own a home, media production setup, and strong social-media infrastructure.
Their Tennessee mansion, which drew media attention when listed in 2024, serves as a residence and a filming location for their content.
Personal Life Highlights
Cole and Savannah LaBrant married in 2017 and have built both a family and a brand together. They regularly feature their children in videos and social-media posts, and have been open about homeschooling, lifestyle choices, and family values.
Closing Thoughts
The LaBrant Fam has been focused on creating family-focused content and continuing to depend on diversified monetisation. The LaBrant Fam’s rise from social media creators to household names proves that family-oriented content, when paired with smart branding, can evolve into a thriving business.
