Sarah Cheung, known online as Sacheu, has earned immense acclaim as a Hong Kong-born Canadian beauty influencer and entrepreneur who founded Sacheu Beauty in 2020. What makes her beauty line stand out is her stainless‑steel gua sha tools, rollers, and viral lip liners.
Regarding her wealth, it can be said that Sacheu Net Worth in 2025 is an estimated $3.5 million. The majority of her income is from Sacheu Beauty, which has gone viral on TikTok. Also, she depends on several other streams, including her YouTube channel.
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Bio Details
- Real name: Sarah Cheung
- Company Name: Sacheu (beauty & makeup brand)
- Birthplace: Hong Kong
- Birthday: January 29, 1996
- Age: 29 years old
- Nationality: born in Hong Kong, with Canadian residency
- Occupation: YouTuber, social media influencer, entrepreneur (Founder & CEO of Sacheu Beauty)
Detailed Breakdown of Sarah Cheung (aka Sacheu)’s Income Sources
Skincare Enthusiast Sarah Cheung started YouTube in college, and then she went viral in 2018 with a Valentine’s makeup tutorial. She considered being quite consistent in her aim to establish herself in the beauty industry, and that’s how she encouraged herself to lay the foundation of Sacheu Beauty in September 2020.
Estimated monthly earnings range between $30K to $50K. Thus, in a year, she earns around $360K to $600K, which has been further pumping her net worth beyond $3.5 million.
The relevant revenue generation streams and the estimated revenue generated from these streams are as follows:
| Income Sources | Estimated Earnings |
| Sacheu Beauty (her own brand) – Product Sales(Sacheu Beauty sacheu.com, TikTok Shop, Amazon, Ulta stores, Boots (UK), Deardahlia.Com, Beautybay.Com, Beautylish.Com, Styledotty.Com, Urban Outfitters, LTK: shopltk.com, Nordstrom, Walmart Canada, and more) | $20K to $30K a month |
| YouTube | $4K to $12K a month |
| Sacheu’s Instagram (@sacheubeauty) | $1K to $5K a month |
| TikTok | $3K to $10K a month |
| Brand Collaborations, Sponsorships, Paid Content and Affiliate Earnings | $2K to $5K a month |
| Co-Creator/Reward Campaigns (perks and discounts to promote Sacheu content) | $1K to $2K a month |
Sarah Cheung makes around two-thirds of revenue online, while the rest comes from brick-and-mortar retailers. Her products are sold at 1,346 Ulta Beauty locations, Amazon, Boots (UK), Urban Outfitters, Nordstrom, Walmart Canada, and more.
To further flourish her beauty line, Sarah Cheung expanded the line to include formulations like the Thick Skin serum.
The revenue generated from the digital platforms as listed in the table above is a direct revenue of promoting her own products only.
Sarah “Sacheu” Cheung’s personal life
Sarah Cheung was raised in Hong Kong, and she has a supportive mother and grandmother who instilled in her early beauty and skincare traditions. Also, she had mentioned that her grandma introduced her to face-rolling when she was just four.
Founder of Sacheu Beauty, Sarah has spoken openly about emotional and sexual abuse in childhood, and how such an event in her life profoundly shaped her healing journey.
Sarah Cheung moved from Hong Kong to Canada, living first in Toronto, then in Vancouver. At a point, she was housed with five roommates during a healing and career transition period.
Sarah Cheung is most probably in a long-distance relationship with someone named “Trinh”.
In general, Sarah Cheung loves engaging deeply with her community on mental health, women’s empowerment.
Conclusion
Asian YouTuber Sarah Cheung had started her career journey as a candid YouTube creator and later established herself in the beauty industry by launching Sacheu Beauty in 2020. Her channel presents a variety of makeup tutorials, vlogs, philosophy videos, and skincare advice. She has been continuing to progress in the field with her range of new product launches while also drawing the attention of her viewers to her content.
