24kGoldn, born Golden Landis Von Jones, is an American rapper, singer, and songwriter best known for his genre-blending sound that fuses hip-hop, pop, and rock.
He rose to fame with his 2019 breakout single “Valentino”, but achieved global stardom through the chart-topping hit “Mood” featuring Iann Dior. A former USC student, 24kGoldn quickly became one of Gen Z’s favorite for his energetic style and bold fashion sense.
The estimated 24kGoldn net worth in 2026 is around US $6 million. He makes his money from music, touring, brand deals, merch, and royalties. The social media platfroms add to his popularity and are his secondary income streams.
This article looks at 24kGoldn’s income means and the earnings he generates from a multitude of sources.
Table of Contents
Bio Overview
- Real name: Golden Landis Von Jones
- Birthday: November 13, 2000
- Birthplace: San Francisco, California, United States
- Age: 25 years old
- Height: 6 ft 2 in (about 188 cm)
- Nationality: American
- Ethnicity: Mixed (Jewish & African-American heritage)
- Occupation: Rapper, singer, songwriter
- Website: 24kGoldn.com
Where 24kGoldn’s Money Comes From
24kGoldn draws income from several major creative avenues to maintain his expanding wealth. His monthly earnings are estimated between $35K and $55K, while his yearly income ranges from $420K to $660K, fueled by music sales, streaming royalties, touring, songwriting credits, and high-value brand partnerships.
The relevant income streams contributing to his wealth and the earnings generated from the streams are as follows –
| Income Sources | Estimated Earnings |
| Streaming (including Spotify, SoundCloud, Apple Music, YouTube Music, deezer.com and Apple Music) & Music Sales | $10K – $20K per month |
| Touring & Live Performances | $100K – $150K per year |
| YouTube – 24kGoldn | $1K – $4K per month |
| $2K – $4K per month | |
| TikTok – @24kgolden (including promotions) | $4K – $6K per month |
| Brand Endorsements & Sponsorships | $10K – $15K per month |
Assets
24kGoldn has purchased his dream car The Honda NSX-R and even shared about the joy of owning it via an Instagram post. Besides, from some of his Instagram posts, it can be concluded that he seems to possess other vehicles like a BMW M3 and a Mercedes-Benz G-Class.
Branded Ventures and Commercial Expansion
24kGoldn operates an official store where fans can purchase branded apparel and accessories, including hoodies, T-shirts and other clothing items.
Fans also buy stickers, posters and other fan goods featuring his name, album art and slogans.
24kGoldn’s brand appeal extends beyond his own merchandise into partnerships and brand work. Apps such as Geojam have added to his recognition.
He models and promotes high-fashion or street-style brands, like his Instagram posts show him wearing pieces from brands like Valentino, Supreme and Nike.
His music catalogue is licensed for streaming, film/TV sync, brand use, etc.
Rising to Fame
24kGoldn’s career began with uploading music and performing while still in school. His breakout came with the single “Valentino” in 2019, which entered the Billboard Hot 100.
The breakthrough he experienced was in 2020 with the track “Mood” featuring Iann Dior, which reached #1 on the US Billboard Hot 100 and was certified multi-platinum. The most viewed song on YouTube, “Mood” (feat. iann dior) has over 530 million views.
His most viewed and popular solo song (without a featured artist) on YouTube is “CITY OF ANGELS.” His debut studio album, El Dorado (2021), featured collaborations with big-name artists and expanded his reach globally.
Personal Life
24kGoldn was born and raised in San Francisco. He comes from a mixed-heritage background and has spoken openly about embracing both his Jewish and African-American roots.
His mother, Kimberly Landis, is Ashkenazi Jewish, and his father, Torino Von Jones, is African American and Catholic. He has a younger sister named Sage Landis Von Jones. Before music, both parents worked as fashion models.
Final Words
24kGoldn’s rapid rise from college student to chart-topping artist showcases his talent, versatility, and modern appeal. With multiple platinum hits, brand collaborations, and a growing worldwide fanbase, 24kGoldn achieved impressive financial and artistic success.
With hit singles, album success, global tours, and brand appeal, he continues to release chart-worthy music and expand his commercial partnerships.
